Digital / Media
USC, Nokia to Team on Mobile Research
- USC Viterbi School of Engineering professor Ulrich Neumann
By Elisa Wiefel on April 22, 2009 7:40 AM
USC and the Nokia Research Center Hollywood announced a research agreement that centers on advanced mobile user experiences. The pact allows Nokia and USC to collaborate on multiple projects and streamline the process for commercializing USC inventions.
Nokia will concentrate on long-term research to strengthen its position in the convergence of Internet and mobility.
USC is the first university to enter into a collaborative research agreement with Nokia. The USC Stevens Institute for Innovation facilitated the licensing transaction.
The first project under this agreement will focus on the advancement of augmented reality, which supplements a user’s view of the real world with three-dimensional computer graphics.
Where virtual reality immerses a user in an artificial world, augmented reality lets that user go about normal life, seeing the real world with additional information superimposed on it. For example, a tourist visiting a street in London could see information about a pub they are walking by or what is on sale at a store across the street.
Augmented reality is a key technology in enabling advanced mobile user applications. In this initial project, USC and Nokia will focus on new vision-based AR tracking and content recognition techniques, adapted for use on mobile platforms.
“While there is no limit on future applications for augmented reality experiences on mobile devices, the enabling technologies behind complex augmented reality are still in the research stages,” said Ulrich Neumann, professor in the computer science department at the USC Viterbi School of Engineering.
Rebecca Allen, a laboratory director at the Nokia Research Center, said, “USC’s history of excellence and expertise in science, engineering and the arts will greatly help Nokia in rapidly innovating advanced mobile user experiences.”
Joe Koepnick, senior director for innovation advancement and business development for the USC Stevens Institute for Innovation, said, “Our goal is to advance the cutting-edge ideas generated in our academic environment and move them out to market, where those ideas can create a tangible impact on the way we live, work and play.”
TAGS: innovation, research
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The Chronicle of Higher Education mentioned USC’s $6 billion fundraising campaign. The story noted that USC had already raised $1 billion in a “quiet phase,” including the $200 million naming gift from USC Trustee and alumnus David Dornsife and wife Dana Dornsife to the USC Dornsife College.
The Guardian (U.K.) highlighted two major gifts to USC in a list of the 10 biggest philanthropic benefactors in America. The list included the $200 million naming gift from USC Trustee and alumnus David Dornsife and wife Dana Dornsife to the USC Dornsife College, and the $110 million gift from USC Trustee and USC Viterbi School alumnus John Mork and wife Julie to create the USC Mork Family Scholars Program.
The New York Times featured the USC U.S.-China Institute documentary “Assignment: China — The Week that Changed the World.” The documentary, part of a series, examines media coverage of the 1972 Nixon trip that reshaped U.S.-China relations after a quarter century of isolation and hostility. “People look back now and take it for granted that the outcome was preordained,” said the institute’s Mike Chinoy, who produced the documentary. Voice of America also featured the story.
Los Angeles Times featured the Oscar Senti-meter, a tool developed by the USC Annenberg School, Los Angeles Times and IBM that analyzes thousands of tweets about the Academy Awards nominees. The story noted that Mexican actor Demian Bechir received an enormous boost on Twitter the day of the nominations, with a total of 6,893 tweets mentioning him, a 47-fold increase from the day before. The story noted the tool uses language-recognition technology developed in collaboration with USC Viterbi School’s Signal Analysis and Interpretation Lab.
The Times of India (India) featured a three-day medical emergency training workshop organized in association with USC. At the workshop, held at GCS Medical College in India, 50 doctors and more than 100 paramedics learned how to improve emergency support systems. William Mallon of the Keck School of USC said that discussion topics included the use of portable ultrasonic devices to scan patients. “The ultrasound applications help physicians make accurate and timely decisions,” he noted. Daily News & Analysis (India) also featured the workshop.
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