Business
Business News Archive
- Navy Veteran Sets Sail for Consulting Job
- Chad Cisco MBA ’11 has had an exciting 20-year career in the U.S. Navy in various positions, including a nuclear power plant operator, tactics instructor and executive officer on a ballistic missile submarine.
- Is There a Dark Side to Moving in Sync?
- Moving in harmony can make people feel more connected to one another and, as a result, lead to positive collective action. Think of those feel-good vibes created in a yoga class as students move in unison through their downward-facing dogs.
- Young Entrepreneurs on the Clock
- In just 12 weeks, USC Marshall School of Business graduate student Jennifer Chang and her team found a viable commercial application for laser technology developed by a Jet Propulsion Laboratory scientist for NASA’s latest Mars mission.
- USC Marshall Researcher Examines Human Capital
- Evidence, not intuition, guides effective human resource leadership.
- USC Marshall Hosts First Wellness Fair
- The USC Marshall School of Business helped students, faculty and staff members keep their New Year’s resolutions by hosting the first annual USC Marshall Health and Wellness Fair.
- USC Marshall Professors Named to ‘A-List’
- University Professor Warren Bennis and Edward E. Lawler III of the USC Marshall School of Business were named to the 2011 “A-List of Management Academics,” an honorary list featuring some of the most accomplished and distinguished professors in U.S. academia.
- Gerard Tellis Earns Marketing Award
- Gerard Tellis, professor of marketing at the USC Marshall School of Business, has received the 2012 Paul D. Converse Award.
- The State of the NCAA
- Speaking at the Sports Business Institute’s Commissioners’ Series last month, Mark A. Emmert told the audience about a conversation he had with his grown son when he was thinking of taking the job as president of the National Collegiate Athletic Association.
- USC Marshall Seniors Top Sales and Marketing Contest
- Two USC Marshall School of Business seniors placed first as a team at the 2011 State Farm Sales and Marketing Competition held on Nov. 11 at the University of Central Missouri in Warrensburg, Mo.
- Improving Supply Chains in the Pacific Rim
- A report by a team of USC Marshall School of Business MBA students has concluded that improvements in business supply chains could save Pacific Rim economies millions of dollars every year and dramatically improve trade.
- Greenberg Named Entrepreneur of the Year
- Robert Greenberg, founder and CEO of Skechers USA Inc., was honored as Entrepreneur of the Year by USC Marshall’s Lloyd Greif Center for Entrepreneurial Studies.
- USC Marshall Professor Earns Lifetime Achievement Award
- USC Marshall School of Business professor C. W. Park was named a fellow by the Society of Consumer Psychology, the organization’s highest honor.
- USC Marshall Hosts Hong Kong Financial Secretary
- Financial secretary of Hong Kong John C. Tsang spoke about the burgeoning opportunities for his city and Los Angeles at an event hosted by the USC Marshall School of Business.
- Making Financial Literacy Fun for Youngsters
- On a rainy November morning, two busloads of USC Marshall School of Business MBA students pulled up in front of Charles Barrett Elementary School in South Los Angeles.
- Summit at USC Focuses on Global Health Care
- The fourth annual Global Health Supply Chain Summit addressed the ongoing challenges of providing care around the world.
- Duke Bristow Honored for Boardroom Expertise
- USC Marshall School of Business associate professor Duke Bristow was recognized by the National Association of Corporate Directors (NACD) on this year’s Directorship 100 list.
- The Enron Scandal: 10 Years Later
- Ten years ago, before credit default swaps and underwater mortgages became familiar terms and before the economy began a period of contraction to rival the Great Depression, a corporation called Enron went bankrupt.
- Small Workshop, Big Impact
- The keynote speaker at Net Impact’s Social Entrepreneurship Workshop went longer than expected.
- Striving for New Heights in China
- Not many people gain access to the rooftop above the 88th floor of Hong Kong’s International Finance Centre Tower 2, the world’s ninth tallest building.
- USC Marshall Adviser Honored
- Russell Sommer of the USC Marshall School of Business has been named a USC Outstanding Academic Adviser for 2011.
- A Conversation With Lynda Resnick
- Lynda Resnick, vice chairman of Roll Global and the marketing force behind leading companies such as POM Wonderful and Teleflora, began her career as a child actress. Her business career began at the ripe old age of 19 after she left college to open her own advertising agency.
- USC Marshall’s MBA Class of 2013
- One glance at the incoming USC Marshall School of Business MBA 2013 class, and it becomes clear there is no such thing as a typical student.
- Entrepreneurs in Action
- For a prime example of what participants gained from USC’s Startup Weekend, look no further than the budding entrepreneurs who helped organize this year’s three-day held Sept. 23-25.
- Power Corrupts When It Lacks Status
- Ever wonder why that government clerk was so rude and condescending? Or why the mid-level manager at your company always doles out the most demeaning tasks?
- They’re Just Getting Started
- For a prime example of what participants stand to gain, look no further than the budding entrepreneurs who helped organize USC Start-up Weekend, which will be held Sept. 23-25.
- USC Marshall Professor Receives Small Business Award
- USC Marshall School of Business professor Steven Mednick will receive a State Star award from the TriTech Small Business Development Center.
- USC Trustee Benioff Lands Cover of Forbes
- USC trustee Marc R. Benioff ’86 was featured on the latest cover of Forbes for his work in leading the world’s most innovative company, beating out Amazon, Google and Apple.
- USC Marshall Offers New Social Entrepreneurship Minor
- The Society and Business Lab at the USC Marshall School of Business, in conjunction with the USC School of Policy, Planning, and Development, has announced a social entrepreneurship minor that will begin this fall.
- MBA Students Help Central African City Improve Its Economy
- When you need an entrepreneurial jump-start, ask an MBA. At least that’s how it worked when USC Marshall School of Business associate professor Sriram Dasu attempted to establish entrepreneurship in low-income communities in Central Africa.
- Society and Business Fellows Ready to Work
- A cadre of socially minded MBA students were the first Society and Business Fellows to graduate from the USC Marshall School of Business on May 13.
- Radical Change in Management Required, Authors Say
- The only way organizations can succeed, two authors say, is to make fundamental changes to strategy, organization design and leadership.
- USC Marshall Study Shows Growth of Tablets in North American Market
- A new study by the USC Marshall Institute for Communication Technology Management highlights the increasing penetration of tablets and smartphones in the North American market.
- Slam Dunk to Success
- USC alumni Adam and Ryan Goldston used their entrepreneurial spirit to launch shoe company, Athletic Propulsion Labs, in 2009, two months before they graduated. And they don’t plan to stop at basketball. They hope to carve a niche in other areas such as women’s running.
- A Senator and a Trojan
- Dean Heller ’85, a USC Marshall School of Business alum and former U.S. representative from Nevada, became a United States senator on May 9, filling a vacancy caused by the resignation of John E. Ensign.
- USC Marshall Professors Receive Mellon Awards
- Two professors from the USC Marshall School of Business have been honored with Mellon Mentoring Awards this year.
- William Holder Named Dean of USC Leventhal
- William W. Holder has been appointed dean of the USC Leventhal School of Accounting, effective July 1, the USC Marshall School of Business announced. He will replace dean Randolph Beatty, who will step down at the end of June.
- Lord and Lady Eatwell to Join USC Faculty
- Lord John Eatwell, a well-known British economist, member of the House of Lords and president of Queens’ College, Cambridge, and Lady Eatwell (known professionally as Suzi Digby), an acclaimed choral conductor and recipient of the Order of the British Empire for services to music education, have been appointed to the USC faculty for the fall semester.
- USC Marshall Relief Fund Provides Aid for Japan
- Following the devastating earthquake and tsunami in Japan in March, USC Marshall School of Business students, faculty and staff felt compelled to do something to rally relief efforts for the Japanese people.
- USC Undergrad Wins Prize in Essay Contest
- The first USC Ethics Essay Contest awarded six cash prizes at the Undergraduate Writers’ Conference on March 30.
- USC Marshall Team Captures Golden Briefcase
- During final ceremonies held at Stanford University, a team of USC Marshall School of Business MBA students won the Golden Briefcase award.
- MBA Students Rise to the Challenge
- The seventh annual Challenge for Charity Alumni Gala organized by the USC Marshall School of Business raised more than $10,000 to support three local charities.
- Cracking the Case in Canada
- For USC Marshall School of Business student Yuri Genyk, preparing for the Scotia Bank International Case Competition at the Richard Ivey School of Business in Canada commanded a serious effort.
- In Memoriam: Sidney Harman, 92
- Sidney Harman, philanthropist, audio pioneer, husband of former Democratic congresswoman Jane Harman and business tycoon who purchased Newsweek from The Washington Post Co. last year, died in Washington, D.C., on April 12 of complications from leukemia.
- People, Profits and Sustainability
- The “triple bottom line” was on the minds of managers and executives who focused on sustainability issues at a conference.
- Engage Your Audience or Risk Losing It
- Winning in the ever-evolving business world is not just about innovating, it is also about adapting.
- Statistics: The New Frontier
- In an era when a mere swipe of a club card at the grocery store or a quick stock trade can generate a flood of data, the demand for experts who know how to navigate this deluge of information has never been stronger.
- New Global Equity Fund for MBA Students
- USC Marshall MBA alumnus David Iben and his wife, Nancy Iben, have provided the initial funding of $750,000 for a new graduate student-managed Global Equity Fund.
- Trillions at Stake for American Businesses
- While it is widely known that Asian markets have the potential to boost U.S. companies’ bottom lines as a result of rapidly expanding appetites for American exports, most business leaders can benefit from learning how to better navigate the challenges of working in these potentially lucrative markets, said Dick Drobnick, director of the Center for International Business Education and Research at the USC Marshall School of Business.
- As the Entertainment Industry Evolves
- Those willing to take risks in the entertainment world will notice parallels between the current industry and the early days of Hollywood, according to business leaders who gathered at USC’s fourth annual E2: 2011 Evolution of Entertainment conference.
- Experts Weigh in on Chinese Economy
- The USC U.S.-China Institute hosted an international conference Feb. 25-26 at the Millennium Biltmore Hotel in Los Angeles to examine the structure of the Chinese economy, its current health and its likely future - and what this all means for the United States and the world at large.
- Elite Teams Compete for 2011 Marshall Cup
- For a second time, a team from Australia triumphed at the USC Marshall International Case Competition.
- Get Going, Get Inspired
- USC Marshall School of Business alumnus Paul Orfalea retired a decade ago as chief executive officer of Kinko’s, the multibillion-dollar copying firm he started with just $5,000.
- Recycling Solution Helps USC Marshall Team
- A team of four USC Marshall School of Business MBAs came up with an innovative recycling solution to take second place at the Net Impact Case Competition.
- Sharing Ideas and Making New Connections
- The seventh annual EVMA Entrepreneurs’ Roundtable brought together USC Marshall School of Business MBA students and more than 40 entrepreneurs on Feb. 4.
- GEMBA Represents a Model in Chinese-American Collaboration
- The USC Marshall School of Business’ Shanghai-based Global Executive MBA program held its sixth commencement ceremony.
- New Scholarship Established in Honor of USC Marshall Dean
- Tyler Muse ’07 and his family have made a $250,000 challenge grant to establish the James G. Ellis Endowed Scholarship Fund.
- Getting Their Names in Lights
- Winning an American Eagle Outfitters case competition gave USC Marshall School of Business students a chance to present their ideas to the company’s top executives and a $5,000 prize.
- USC Marshall Undergraduates Meet Warren Buffett
- In January, 20 USC Marshall School of Business undergraduates and finance professor Julia Plotts met legendary investor and philanthropist Warren E. Buffett in Omaha, Neb.
- Reflections on an Excursion to Panama
- Over winter break, I traveled to Panama with 20 other USC Marshall School of Business students. It was an unforgettable experience, but not because it was a week filled with hours on the beach, hiking or exploring the nightlife.
- When Good Design Makes Good Business
- Steve Glenn, social entrepreneur and founder of LivingHomes, spoke to USC students at “Lunch and Learn."
- New Post for USC Marshall Professor Lucy Lee
- USC Marshall School of Business professor Lucy Lee has been appointed director of the school’s Center for Management Communication for a three-year term beginning July 1.
- Badame Named Assistant Dean at USC Marshall
- Diane Badame has been appointed assistant dean and academic director of the full-time MBA program at the USC Marshall School of Business.
- Fundraiser Matt DeVecchi to Join USC Marshall
- Matt DeVecchi has been appointed assistant dean for development at the USC Marshall School of Business.
- USC Marshall Event Targets Career Goals
- USC Marshall School of Business juniors and seniors attended an event focusing on strategies for pursuing career goals, identifying job opportunities and getting off to a successful start in full-time or summer positions.
- Pro Hockey Shoots and Scores With Fans
- Speaking to a packed house at Town & Gown, National Hockey League commissioner Gary Bettman shared the keys to the league’s success in spite of the country’s economic doldrums.
- David M. Carter Delves Into Money Games
- David M. Carter has written a new book that analyzes the evolution of sports.
- Where Idealism Becomes Reality
- On the surface, it seemed a typical MBA career fair.
- Healthy Ideas at GE Case Competition
- This past semester, three teams from the USC Marshall School of Business competed attempted to reach the final round of the 2010 GE Healthy Imagination Experienced Commercial Leadership Program Case Competition.
- USC Teams Get Funding to Launch New Businesses
- Budding entrepreneurs representing a cross-section of the university were awarded more than $50,000 to help launch new businesses Dec. 2 as part of the sixth annual New Venture Seed Competition.
- What Can You Get With a $5 Investment?
- Can five dollars make a difference in someone’s life? If USC entrepreneurs are involved, the answer is yes.
- Businesses Slow to Invest in Sustainable Energy
- A research team of USC Marshall MBA students has concluded that a sustainable world is not within immediate reach as issues surrounding unclear global policies, affordability and myopia among political leaders and consumers are thwarting businesses from investing in sustainable energy.
- Cinematic Arts Student Grooms for Success
- It didn’t take a business degree for USC senior Matthew Taylor Ruggieri to realize that there was a big opportunity in the men’s grooming market.
- Technical Experts Embrace Change at USC Event
- For the highly technical crowd attending the Institute for Communication Technology Management’s 25th annual executive roundtable, held by the USC Marshall School of Business on Oct. 28, change is nothing new.
- Frazier Named Editor of Journal of Marketing
- Gary Frazier, professor of marketing at the USC Marshall School of Business, has been named editor of the Journal of Marketing.
- Welcome to a Branded New World
- Can you forge an emotional bond with a brand so strong that, if forced to buy a competitor’s product, you suffer separation anxiety?
- A Conversation With Warren Bennis
- University Professor Warren Bennis served as one of the youngest infantry officers in World War II, earning a Bronze Star and Purple Heart as a 19-year-old leading his platoon in the Battle of the Bulge.
- Do Election Reforms Reflect Public Opinion?
- A new USC study examines 10 high-profile issues in 50 states to determine whether public policies match the will of the American populace.
- Thought Leaders to Convene at Corporate Governance Summit
- Thought leaders and business executives from across the country will convene at the fifth annual USC Corporate Governance Summit Oct. 28-29 at the Davidson Conference Center.
- Teachers for a Day
- It’s not unusual for MBA students to spend their mornings in a classroom talking economics. But on Oct. 1, they took it a step further - as instructors.
- Good Business
- For starry-eyed idealists, the Society and Business Lab at the USC Marshall School of Business offers practical tools for changing the world.
- USC Marshall Lab Brings Social Innovation to Campus
- In an ongoing effort to bring the best minds in social innovation to USC’s campus, the USC Marshall School of Business’ Society and Business Lab has secured top talent to serve as its inaugural team of senior fellows.
- Making It Big in Hollywood
- The USC Marshall School of Business stood at the epicenter of business and entertainment on Sept. 27, hosting actor Rob Lowe and real estate leader Thomas J. Barrack Jr., ’69 for “Making Movies, Making Deals and Making It Big.”
- USC Marshall Undergrads Win International Case Competition
- Four USC Marshall undergraduates won the NUS-DBS International Case Competition on Sept. 16 at the National University of Singapore.
- Pacific Rim Collaboration Earns Grant
- A team of faculty members from USC College and the USC Marshall School of Business has received a three-year grant through the inaugural USC Research Collaboration Fund for Pacific Rim studies.
- A Quiet Logo Can Speak Volumes
- The logo on your designer handbag or sports car may say far more about your social status and social aspirations than the brand name itself, according to a new study from the USC Marshall School of Business.
- Rudeness vs. Incompetence
- Rude behavior among employees can negatively affect consumer perceptions - even when the incivility isn't directed at the customer.
- USC Marshall Awarded $1.58 Million Grant
- The USC Marshall School of Business Center for International Business Education and Research has received a $1.58 million grant from the U.S. Department of Education.
- Bennis Gauges College Leadership
- University Professor and leadership expert Warren Bennis was asked by The Washington Post to assess the leadership of college presidents in embracing new technology and innovative teaching.
- USC Marshall Students Make the Sale
- Team of six undergraduates wins the International Real Estate Case Competition for the first time.
- Unique Perspectives Highlight Conference
- The USC Marshall School of Business, through its Center for International Business Education and Research, joined with the U.S. Department of Commerce to present the 23rd annual Asia Pacific Business Outlook conference.
- USC Marshall Earns a Victory for Charity
- USC Marshall School of Business MBA students won the school's second Golden Briefcase award by volunteering 3,500 hours in their community.
- Robert Iger Shares ‘Unbelievable Odyssey’
- How did a college weatherman with aspirations of becoming an anchorman end up as president and CEO of the Walt Disney Co.?
- USC Marshall Announces Curriculum Revisions
- The USC Marshall School of Business has announced major revisions designed to provide a broader academic experience in its undergraduate curriculum.
- Reconnecting to Remain Competitive
- The USC Marshall School of Business will host the “Build Your Future” Lifelong Learning Conference on March 27.
- USC Marshall MBAs Show Military Might
- When MBA students talk about getting firsthand experience in companies, it is usually in the context of private enterprise - not military units.
- Business Undergrads Hold Their Own
- A team of USC Marshall School of Business undergraduates captured second place facing MBA teams at the Chartered Financial Analyst Challenge.
- USC Marshall Undergrads Return to Panama
- Twenty-six undergraduates in the USC chapter of Global Business Brigade spent their final week of winter break sharing business skills with a rural farming community in Panama.
- Film Fest Gets Down to Business
- A recent USC Marshall School of Business showcase of student filmmakers from across the country proved that the inclusion of business themes in film does not always produce imitations of Wall Street.
- University of Melbourne Wins Marshall Cup
- Four undergraduates from the University of Melbourne won the 11th annual USC Marshall International Case Competition, the largest undergraduate academic contest of its kind in the world.
- Gift Goes to Center for Global Innovation
- A $1 million gift from Don Murray of Resources Global Professionals will support the ongoing research of the USC Marshall Center for Global Innovation.
- Student-Produced Film Festival Begins
- The third annual Southern California Business Film Festival, sponsored by the USC Marshall School of Business and the USC Center for Investment Studies, has begun.
- Warren Bennis Receives Leadership Award
- University Professor Warren Bennis received the inaugural FrED Leadership Award in December.
- A Sense of Completion
- For 29 years, USC Marshall School of Business graduate Michael Karlin ’76 felt something of a void. Not that it impeded his success as an accountant at a Los Angeles firm whose high-profile clients include Van Halen, Madonna and David Letterman.
- USC Marshall to Co-host Branding Event
- A personal and business branding workshop co-hosted by the USC Marshall School of Business will be held Jan. 19 from 5:30 p.m. to 9 p.m. at the University Club.
- Law and Business Create New Group
- Two USC schools have formed one strategic alliance.
- USC Taps Leading Interdisciplinary Scholar
- USC has recruited Mathew D. McCubbins, a nationally recognized interdisciplinary scholar at the University of California, San Diego, to join the faculty in January as a Provost Professor.
- MBA Students Share Migratory Labor Study
- Eleven second-year MBA students traveled to Singapore to present a yearlong USC Marshall School of Business study on temporary migratory labor to world business leaders at the 17th Asia-Pacific Economic Cooperation Leaders Summit held Nov. 14-15.
- After 50 Years, Barbie’s Still a Living Doll
- When it comes to global influence, few brands can claim the reach of Mattel’s Barbie, which for generations has shaped the lives and ambitions of children around the world.
- People Like to Play the Blame Game
- Merely observing someone publicly blame an individual in an organization for a problem - even when the target is innocent - greatly increases the odds that the practice of blaming others will spread with the tenacity of the H1N1 flu, according to new research from the USC Marshall School of Business and Stanford University.
- Ueberroth to Discuss Outlook for Sports Business
- Peter Ueberroth, honorary president of the United States Olympic Committee, will share his perspective on the business of sports - past, present, and future - on Nov. 12 at USC.
- Financial Program Marks 25th Anniversary
- At a time when the professionalism and ethics of the investment industry are under fire, an innovative educational partnership that teaches and stresses both qualities is looking toward its 25th anniversary.
- Greif Scholarship Winner Meets Obama
- When 17-year-old Kalief Rollins of Carson met President Barack Obama on Oct. 19, he gave the president a custom-made “Caution: Educated African American Male” T-shirt.
- Cox and Steele to Speak at Business Summit
- USC alum Christopher Cox, a former chairman of the Securities and Exchange Commission, will be a keynote speaker at the fourth annual USC Corporate Governance Summit set for Nov. 12-13.
- The Whole Nine Yards
- Jeff Byers came to USC for the football, but will leave with so much more.
- Why Do Some Bosses Go Ballistic?
- Many people who have been in the workplace long enough have witnessed the boss who inexplicably lashes out at and humiliates subordinates for seemingly small infractions.
- Society and Business Lab Looks Ahead
- One year after taking a step in shaping the global business landscape, the Society and Business Lab - a USC Marshall effort to encourage the use of business models to address challenges around the world - has established a foothold in the social enterprise arena.
- Getting Into the Swing of Creativity
- As the sun sets over Santa Monica Pier, a group of nervous USC Marshall School of Business students get ready to make the biggest leap of their lives.
- Business Students Develop Projects in Africa
- A summer in Mozambique is not usually part of the required writing class at the USC Marshall School of Business.
- It Pays to Be Nice
- Your mother was right: You can catch more flies with honey than with vinegar. Even in corporate America, where being nice can save a company millions of dollars.
- One Intense Week = Priceless Experience
- Despite the concentrated schedule, junior Chase Emmerson said competing in the USC Marshall School’s fifth annual International Real Estate Case Competition may have been his best experience at the school to date.
- She Heard It on the Grapevine
- Faced with the threat of global climate change, businesses increasingly are focused on the development of sound environmental practices. Young entrepreneurs such as USC College alumna Andrea McBride ’07 are at the forefront of this worldwide green business movement.
- Emily Laskin to Join USC Marshall
- Emily Laskin has been appointed senior associate dean for external relations at the USC Marshall School of Business.
- From Finance to Filmmaking
- For USC Marshall School of Business alumnus Thomas “Tommy” J. Papa MBA ’00, an investment banker based in Newport Beach, one of his most recent ventures is turning out to be one of the most fulfilling.
- In Memoriam: James Stancill, 76
- USC Professor Emeritus of Finance James McNeill Stancill, a leading member of the USC Marshall School of Business faculty for 43 years, died June 17 of pulmonary fibrosis at his home in Pasadena. He was 76.
- USC Marshall Professor Testifies in D.C.
- USC Marshall School of Business professor Kevin Murphy appeared before the House Financial Services Committee to discuss executive compensation, his field of expertise.
- When More Could Mean Less
- Does an abundance of product choices really make consumers happier? That’s the question posed by USC Marshall School of Business assistant professor of marketing Kristin Diehl in a forthcoming article for the Journal of Marketing Research.
- Digital Expert to Join USC Marshall
- Innovative digital entertainment industry leader Lucy Hood has been appointed executive director of the Institute for Communication Technology Management (CTM) and assistant professor of clinical management and organization at the USC Marshall School of Business.
- Consulting With the Community
- Los Angeles Community Impact, a USC Marshall undergraduate student group, showcases projects that help local nonprofits and small businesses.
- World Trade Week Honors USC Marshall Center
- USC Marshall's Center for International Business and Education Research received a special recognition award for outstanding contributions to the trade community by a nonprofit organization at the 2009 World Trade Week Kickoff Breakfast.
- New Venture Competition Names Winners
- The Lloyd Greif Center for Entrepreneurial Studies and its Center for Technology Commercialization announced the 2009 New Venture Competition winners at the Marcia Israel Awards banquet.
- Expanding Leadership Skills With an MBA
- After earning her undergraduate degree at the USC Marshall School of Business, Amy Sylvis spent four years in sales for Sanofi-Aventis Pharmaceuticals, where she was the company’s top U.S. salesperson in 2006.
- Transfer Graduates With a Focus on International Business
- Fernando Campos’ interest in business developed at an early age. “I remember running a small, out-of-the-backpack business in middle school and high school, selling candy I had bought at Costco to my friends,” he said.
- Gaining Experience in Research and Teaching
- Hae Eun Chun came to the USC Marshall School of Business from her native Korea to pursue a Ph.D. in marketing, with an emphasis in consumer behavior, after earning her bachelor’s and master’s degrees in the subject.
- Professors Teach Local Businesses How to Plan
- Two professors from USC Marshall’s Lloyd Greif Center for Entrepreneurial Studies hosted a seminar for entrepreneurs and business people focused on the craft of writing business plans.
- Undergraduates Bestow Golden Apples
- Eight USC Marshall School of Business professors were honored with undergraduate Golden Apple Teaching Awards at the USC Marshall undergraduate commencement ceremonies on May 15.
- Greif to Chair Development Organization
- USC Marshall MBA alumnus Lloyd Greif was elected as the new chairman of the Los Angeles County Economic Development Corp.
- MBA Students Study Sports in Dubai
- Dubai’s recent push to spend $4 billion building a vast international sports destination in the gulf coast city-state intrigued USC Marshall School of Business professor David Carter, executive director of the USC Sports Business Institute.
- Undergrads’ Vision Tops Campus Competition
- USC Marshall School of Business students won a philanthropic Your World Your Vision competition sponsored by Ernst & Young in which they proposed a project to make a difference in their community.
- Food for Thought
- A group of high school students - members of the Neighborhood Academic Initiative, USC’s intensive college prep program - have their sights set a little higher than being a cashier at the local supermarket.
- Study: Leaders Showing More Confidence
- Facing the worst economic downturn since the Great Depression, the confidence of global business leaders is on the rise, according to the latest Leadership Pulse study conducted at the USC Marshall School of Business.
- Popular Imagination Shapes Administrations
- In The Presidents We Imagine, USC Marshall assistant professor Jeff Smith examines the presidency’s ever-changing place in the American imagination.
- USC Conference Premier Forum for Exports
- The Asia Pacific Business Outlook Conference, sponsored by the USC Marshall School of Business and the U.S. Commerce Department, drew 300 entrepreneurs, experts and U.S. officials to the University Park campus to discuss opportunities in an overseas market predicted to grow despite the U.S. recession.
- Business School Takes Third Global Trophy
- In what is believed to be an unprecedented achievement, the USC Marshall School of Business won its third international case competition held this academic year on March 28 at McGill University in Montreal.
- USC Hosts Forum on Renewable Energy
- Local business chapter of Net Impact holds the second annual event raising awareness of energy issues.
- Putting the Bee in Business
- USC Marshall undergrads spend spring break in Panama to boost the buzz for a much-needed enterprise in a remote village.
- On the Case in Copenhagen
- USC Marshall team wins Europe’s largest academic business contest by devising a blueprint for a Norwegian company with multiple media holdings.
- Students Learn Leadership From Marines
- USC Marshall MBA candidates grasp business skills and strategy from military experts at the annual Leadership Challenge.
- Thai Team Wins International Competition
- Business undergrads from across the world vie at USC in the Marshall International Case Competition, the world’s largest such event.
- Marshall Sets Summer Business Program
- The four-week program in July will explore finance, strategy, marketing, operations and organization.
- New Study Shows Enterprise Zones Work
- In the midst of the state’s financial woes, three USC professors outline the positive aspects of programs aimed at economic development and employment.
- Rewrite the Future, Change the System
- New management book from a USC Marshall expert outlines how individuals and organizations can increase performance.
- USC Surveys Nation’s Venture Capitalists
- The USC Stevens Institute for Innovation announces a report detailing the key factors associated with successful technology transfer.
- MBA Students Discover Gap in Market
- USC Marshall quintet estimates a $4.5 billion shortfall during a project that goes beyond the classroom.
- Immigrants Spur Japanese Democracy
- New book by USC College scholar examines the role of ‘associative activism’ in the state-dominated society.
- For Him, Life Begins at 90
- Ageless CEO Sidney Harman delivers an entertaining speech on the importance of education, literature, writing and his secret of longevity. Hint: play lots of golf.
- Social Entrepreneurs Deliver a Fast Pitch
- Local nonprofits with sights set on problem-solving compete for $20,000 in funding.
- Business Students Win Case Contest
- USC Marshall undergrads travel to Singapore, where they impress executives with growth strategies.
- Banking on Uncertainty in Troubled Times
- Financial institutions that create a collaborative culture filled with questions can better avoid miscalculations, says new book by a USC Marshall professor.
- USC Launches MatchYard on Facebook
- The new application can help Trojans build interdisciplinary teams working on innovative ideas and projects.
- Holly Speaks About University Startups
- Krisztina Holly, USC vice provost for innovation and executive director of the USC Stevens Institute for Innovation, was the keynote speaker at the University Startups Conference 2008 on Oct. 2 in Washington, D.C. The conference was co-hosted by the National...
- Big Ideas Dominate Annual Event
- Trojans display their imaginations at the 2008 USC Student Innovator Showcase and Competition.
- Getting Down to Real-World Business
- USC Rossier helps education professionals deal with the financial aspects of running a school district.
- Global Bridge Between Business, Society
- USC Marshall launches the Society and Business Lab to create innovative social responsibility practices.
- Conversation With Elizabeth Currid
- Grungy rock clubs and hip designers are vital to city economies. She proves it with stats - and hanging out with street artists.
- Hull Joins USC Stevens Institute
- Startup expert will help HSC faculty and researchers get their life-enhancing and life-saving inventions to market.
- Paul Orfalea Set for 'Conversations'
- The celebrated alum and founder of Kinko's will chat with USC Law Dean Robert Rasmussen Sept. 23.
- ‘Destination: The Future’ Hits Its Mark
- USC Viterbi School’s $300-million fund-raising initiative surpassed its goal three months ahead of schedule, raising a total of $304 million.
- USC Rossier Launches New Global Center
- All international study, scholarship and USC Rossier partnerships with institutions in the Pacific Rim will be part of the Asia Pacific Rim International Study Experience.
- Making a Positive Impression
- USC Marshall business study shows that gender stereotypes affect the perception of negotiation tactics.
- Auditing Expert Returns to Campus
- After completing a two-year SEC stint, professor Zoe-Vonna Palmrose is back with USC Marshall School of Business.
- When the Rude Have a 'Tude
- USC professor’s studies show how rudeness in the workplace can hurt creativity and confidence.
- L.A. Minority Business Wins National Prize
- Sergio Gascon, executive director of the Los Angeles Minority Business Enterprise Center, which is run by USC, was in Washington, D.C., early last month to attend the annual Minority Enterprise Development Week. The event was especially gratifying for the USC...
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USC in the News
for 2/9/2012 »-
Scientific American featured research by Valter Longo of the USC Davis School finding that short periods of fasting could help cancer patients better tolerate chemotherapy, and may even make treatment more effective. NPR Boston affiliate WBUR-FM reported that in an animal model, 40 percent of subjects who received no food or drink except water before and after chemotherapy were cured of cancer, compared with zero percent of subjects who only received chemo. Patients in California are now trying the fasting, Longo said. The study was also covered by BBC News (U.K.), Daily Mail (U.K.), La Repubblica (Italy), Corriere della Sera (Italy), The Scientist, Agence France-Presse, The Press Association (U.K.), AOL News, Asian News International, Indian Express (India), Press Trust of India (India), Radio Santiago (Chile), Diario Digital (Portugal), EFE (Spain), Salute 24 (Italy), ANSA (Italy), ASCA (Italy), Gaianews (Italy), Republika (Indonesia) and Ihlas Son Dakika (Turkey).
The New York Times featured a joint project by the USC Annenberg Innovation Lab and IBM, analyzing public sentiment of football quarterbacks on social media. They examined Facebook and Twitter activity to determine which player had more support online. The researchers found increased support for Manning leading up to the Super Bowl. The technology was developed to help companies better understand their customers, the story reported.
ElGolfo (Mexico) featured the Oscar Senti-meter, a tool developed by the USC Annenberg School, Los Angeles Times and IBM that analyzes thousands of tweets about the Academy Awards nominees. The story noted that Mexican actor Demian Bechir received an enormous boost on Twitter the day of the nominations, with a total of 6,893 tweets mentioning him, versus 33 the day before. La Primera Plana (Mexico) also ran a story.
Los Angeles Times quoted Thomas Lyon of the USC Gould School about legal complaints surrounding the Miramonte Elementary School.
Inc. cited Edward Kleinbard of the USC Gould School about the carried interest tax break and how lobbying has kept it alive.
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